Darío Sanabria is a Mexican entrepreneur who does exactly what he wants to do. At the age of 31, he launched his own brand under the Grand Mezcal distillery label with a stellar product, “La Escondida”. The name of this spirit, which has earned him industry-wide recognition, was inspired by one of Mexico’s most emblematic beaches in Puerto Escondido, Oaxaca, where the agave culture has remained intact for centuries. “Mezcal is said to have been a source of inspiration for many artists and writers, including Gabriel García Márquez.”
Dario Sanabria is undoubtedly one of the world’s most learned and authoritative voices when it comes to mezcal. Not only has he dedicated himself to marketing this product, but through his Master Class he has taken this original spirit made from agave and imbued with the authentic roots of Mexican culture to many corners of the globe.
In contrast to what may seem to be his current festive and bohemian life in the world of distillates, the rest of his life story is less poetic but no less interesting. He got his start working for UBS and later Goldman Sachs, living in cities like New York and London where he was a financial advisor to large multinational firms and other institutions of international prominence. Although he enjoyed a comfortable life, Dario Sanabria did not want money to become his life’s focus. “I like economics in general, but the world has become an intangible, technocratic place. I wanted to offer a product that had a tangible meaning to people.” Combining his considerable financial expertise with his entrepreneurial drive, Dario produces mezcal in a way that enriches the distillate industry with agave culture. What is more, working hand-in-hand with indigenous communities has added an important element of social commitment to his business and strengthened his conviction that everything about one’s business must align with the principles of fair trade.