Alex is the founder of industry non-for profit P(OUR) and former Head Bartender of Artesian, London, where he has led the bar and his team to win multiple awards. Artesian was recognized as Number 1 for four consecutive years in the World’s 50 Best Bar Awards. Alex has also collected several personal awards including “Best International Bartender” (2012), at Tales of the Cocktail and “Bar Personality of the Year 2013” by Imbibe Magazine. In November 2015, Alex left Artesian to pursue a new joint project with Simone Caporale and Monica Berg. Alex has been featured in Creators list 2016 as one of the 40 most influential individuals shaping the future of global bar industry. In 2018 P(our) has been awarded Risit d’Aur, the prestigious award is now in its 43rd year and was created to support and develop rural culture. In 2018 Harpers listed Alex in The Hot 50; list recognizing key influencers, innovators and drivers of quality drinks offers in the on-trade.