Paloma Alos is the co-CEO of Difford’s Guide, one of the world’s leading drinks websites and the home to discerning drinkers.
With over 25 years experience in marketing and communications, Paloma joined Difford’s Guide 5 years ago. She works alongside Simon Difford to run most aspects of the business, and works closely with drinks brands small and large all over the world to help them tell the stories which make the drinks industry so vibrant and exciting. Sharing her name with the tequila based cocktail, it was perhaps an inevitable career move.
Paloma has led the roll-out of Difford’s Guide around the world, including DG Greece, Brazil, Netherlands and Australia, working with trusted local partners to deliver tailored content in local languages.
Paloma’s passion for cocktails, travel and meeting interesting people combine perfectly in her role. In her spare time she can often be found accompanying Simon on bar tours and helping him experiment with new cocktails in their private London bar.