With a background in hospitality (bar owner, bartender, waitress, restaurant manager, etc) and as a brand ambassador for multinational companies in the spirits industry, Daniela now leads Bold Spirits, a consultancy specializing in activation, marketing, and strategic consulting for new brands. Her expertise transforms innovative concepts into distinguished brands. In her current role as project manager for the event The She Side, Daniela orchestrates networking events that empower emerging talents in the beverage sector, fostering a skilled and passionate workforce.