Embark on a sensory journey through Mexico and explore the fascinating world of Agave — or Maguey, as it is known locally. Discover how this remarkable plant, once cooked and fermented, transforms into one of the most diverse and complex spirit categories on earth. Experience a guided tasting of Mezcal and other artisanal agave spirits, often referred to as “The Single Malts of Agave”, showcasing the unique aromas, textures, and flavours of different agave species. Featured Agave Varieties: Espadín – The most widely cultivated variety and genetic parent of blue agave. Approachable, versatile, and distinct from village to village. Tobaziche – From the Karwinskii family, this tall, yucca-like agave takes 20–25 years to mature and produces a complex, earthy spirit. Tepextate – A majestic agave that can take up to 35 years to blossom. Known for producing intensely perfumed mezcals, reminiscent of Gewürztraminer wine. Mexicano – A sub-variety of Agave Rhodacantha, offering mezcals that balance sweet and savoury notes with spiced undertones. Tobalá – The “King of Agaves.” Small, rare, and dependent on bats for pollination, producing rich, elegant, and highly prized mezcals. Dobadaán (Rhodacantha) – Thrives in pine and oak forests from Oaxaca to Sonora, producing deep, layered flavours. Madrecuixe – Another Karwinskii family member, tall and woody with herbal, vegetal notes and a distinctive green flavour profile. Arroqueño – A wild agave that matures after two decades, yielding mezcals with candied aromas, earthy depth, and hints of bitter chocolate. Join us to explore, taste, and celebrate the spirit of Mexico — one agave at a time.
A World class challenge that expanded beyond the borders of the competition and turned into a philosophy. Totally aligned with Nolet family values and history and powered by bartenders from all over the globe with a shared goal of giving something back to the community. From the best bars in the world to local farmers, bees and coral riffs. This documentary will change the way people think within the industry.
A hotel bar can become much more than a space reserved for the hotel’s own guests: it can be a true point of reference for the people who live in the city every day. In this masterclass, we will share how, with Santa Cocktail Club and Fede Cocktailab, we created venues that attract locals, generate value, and strengthen the hotel’s identity. A vision of hospitality that puts the local community at the center.
The ceaseless flow of new gins emerging from every corner of the globe, from producers both unknown and familiar, is unlikely to change any time soon. How will this category continue to develop? Is it possible that the sheer quantity of brands means the quality inevitably suffers? How can the category innovate without betraying its soul? Join our esteemed panel of gin producers Bex Almqvist, Desmond Payne, MBE and Jake Burger; when they discuss if and how the gin category could be protected, if the current regulations are fit for purpose and whether they are being effectively enforced, whether there is justification or a desire to push for geographical indications for certain styles, what type of transparency is necessary to satisfy consumers, or do they even care, and if the trend for none industry professionals to start distilleries is beneficial to our trade or not? The panel will gaze into their crystal balls and predict the future of the category, hopeful that they will still be able to enjoy a nice, clean, juniper forward Martini in the years ahead.
Native Project by Spoiled Where creativity meets the essence of Greece. A journey of flavors, stories, and inspiration as local ingredients travel from every corner of the country to the heart of Athens. Three teams. One ingredient. Endless imagination. Join us to discover the spirit of craftsmanship.
In this masterclass, Giannis Vavadakis and Michail Angelos Zeimpekis from LINE Athens & Walk-In, decode the philosophy and architecture behind a modern draft cocktail system — from carbonation and gas management to Brix, pH, and ABV balance. They will explore how temperature, pressure, and design shape not only speed and consistency but also creativity and hospitality. A deep dive into the science and aesthetics of cocktail tap systems, based on the R&D ethos that defines Walk-In Athens.
In today’s fast-evolving hospitality landscape, traditional training methods no longer meet the needs of a new generation of bartenders and service professionals. This session explores modern, inclusive, and engaging approaches to staff development that foster confidence, creativity, and collaboration. Join us as we discuss how to bridge generational and cultural gaps, empower diverse teams, and build a stronger, more connected bar community.
Whisk(e)y’s legacy runs deep — but its future depends on how we share it. In this panel, we explore how bartenders can keep whisk(e)y relevant, exciting, and accessible to everyone. From the power of storytelling and creative service to inclusive education and community building, this session reveals how whisk(e)y can evolve without losing its soul. Moderators: Kristine Bocchino & Kaitlin Wilkes
Unlock the secrets of Tequila & Mezcal. Sip, smell, explore & master every drop.
Veroni by Kir-Yianni and the vermouth tradition: bringing a bar staple into everyday life. Yiannis Korovesis will offer an in-depth look at the vermouth category: its definition, production standards, and stylistic diversity. It will detail the full production process of Veroni Vermouth by Kir-Yianni, both Rosso and Dry, from wine base to final blend, while highlighting the aromatic choices that shape their character. Finally, he will revisit the many ways vermouth can be integrated into our daily lives, from aperitif moments to simple home serves that echo the bar experience.
Mob of Mentors (MoM) returns to Athens Bar Show this November, uniting a global cast of hospitality changemakers for a high-impact seminar series built around the 2025 theme: “Why investing in the future of hospitality matters.” Delivered in the signature PechaKucha format (20 slides, 6 minutes and 40 seconds per speaker), this fast-paced session features bold ideas, honest storytelling, and future-forward inspiration from some of the most compelling voices in the industry: Co-hosted by Lauren Mote (Global Advocacy Director, PATRÓN Tequila) and Sandrae Lawrence (Co-founder, The Cocktail Lovers), this session is designed to ignite ideas and spark action across leadership, inclusivity, creativity, and legacy. Proudly sponsored by PATRÓN Tequila
If you’ve ever had a shift where every chat dragged or every message got lost in translation — welcome to The Miscommunication Manual. This session isn’t about how to mess it up (we’re already pros at that); it’s about how to get it right — how to actually talk, listen, and connect in a world that’s getting louder by the day. We’ll break down the three parts of a bartender’s day — pre-service, during service, and post-shift — and share real tools for better communication and reconnection with people (not just profiles). Because good bars don’t run on creative cocktails — they run on clear comms, calm heads, and real connection. Moderator: Kristine Bocchino
The packaging or the content — which matters more for a professional working in the food service industry who, above all, wants to grow and succeed in it?
A unique opportunity to hear Desmond Payne’s reflections on nearly sixty years in Gin: The beginnings, the highs and lows, the people, the cocktails and the bars, and the joy of distilling. Desmond will take you through his life in Gin and invite you to ask questions.
Emanuele Balestra brings mixology to the gardens of Robertet: edible perfume becomes a gastronomic revolution After years of olfactory and botanical experimentation applied to the world of cocktails, bartender Emanuele Balestra takes a step never before attempted: moving to Grasse, alongside Maison Robertet, to launch a unique project involving edible extractions from flowers and plants — a concept that bridges the worlds of gastronomy and mixology. Thanks to the know-how accumulated over decades of research among aromatic gardens, luxury hotels, and botanical laboratories, Balestra — with the technical support of Maison Robertet, a global leader in the production of perfumes and natural aromas — is launching a new platform of “edible perfumes” destined to redefine the very concept of flavor in the kitchen, in cocktails, and in desserts. This is not just about using botanical extracts, but about making olfaction a true link between taste and scent — a scientific and experimental union between science, technique, and nature. The goal is to allow chefs, bartenders, and creative professionals to design gustatory experiences in which smell organically interacts with taste, through natural aromatic molecules extracted with delicate methods (ultrasonic maceration, low-pressure distillation) and validated for food use. With this project, Balestra intends to pioneer a new sensorial chapter, following a production chain that starts from the flower and reaches the glass or the plate. Robertet, the historic perfume house of Grasse (active for over a century and a global reference point in the field of natural aromas), opens its doors and laboratories to Balestra, providing an ideally equipped environment to develop these extractions with rigorous techniques that respect natural and food-grade aromas. The collaboration with Robertet strengthens the scientific credibility of the project and provides resources that will be crucial in transforming poetic vision into practical language for professionals in the sector.
In the high-pressure, fast-paced world of hospitality, building a team that consistently delivers an excellent guest experience is a constant challenge. To succeed, it’s not enough to simply manage tasks; you have to coach your team for success. Taking cues from the professional sports world, we look the ways to train for high performance - and unlock your team’s full potential.
Red Hands Expert Georgia Georgakopoulou, having built her career at one of Greece’s most renowned bars, The Clumsies, and now running her own consulting company, guides us on how we can develop ourselves into a unique personal brand.
A technical yet engaging walkthrough of the production process – molasses, fermentation, distillation, and aging – highlighting what gives Ron Santiago de Cuba its harmonious profile.
The BA Blueprint isn't just for those that want to travel the world, drinking in the best bars on expenses while getting paid- We discover what is really needed as a global brand ambassador traveling to 30 countries a year! The BA Blueprint is relevant to all bartenders wishing to further their career and will include lessons on how to adopt a winning mindset, network like a pro, control a stage, boost your profile, create drinks and content that serve multiple purposes and how to make the most of your skillset to help maximise your potential and develop your career.
Discover the spirit of a family legacy led by five generations who, for more than 228 years, have transformed every crisis into opportunity. Join us in this exclusive masterclass to meet the creators behind the world’s most awarded super-premium rum, crafted in Venezuela, Triple-aged, and blended with the most exceptional reserves. But Santa Teresa 1796 is more than a rum: it is a symbol of transformation. Through Project Alcatraz, men and women once trapped in crime have been given a second chance, turning their lives into stories of courage and redemption. Life has taught us that greatness, takes no shortcuts.
Perfumery as a Craft: Enhancing Drink Creation Through Scent
A deep dive in a few business cases, to show up when simplicity and complexity are walking together.
These days, people enter the hospitality industry from many different backgrounds and with many different goals. Often, they find unique ways of applying those backgrounds and skill sets to their work, and as a result, the bar industry as a whole is improved and changed in unpredictable ways. Finding your place in this industry can be daunting, and weighing the pros and cons of opportunities can be a challenging task. However, with patience, good mentors, and a sense of adventure, the bar industry can take your career in countless amazing directions. In this session, Gregory will break down his journey from a life in plant biology research into bartending and eventually into owning his own bar, running a consulting company, launching a product, and founding a cocktail festival. He will share some of the key lessons that he’s learned throughout his career that will guide bartenders, managers, and owners to take that next step or take a chance on that next big idea.
An in-depth panel discussion with the protagonists of the Bar Attitude by Three Cents barcumentary Nikos Bakoulis, Domenico Carella, Danil Nevski & Anna Sebastian about the evolution of cocktail cultures in trendsetting cities around the world. Coordinated by Three Cents General Manager and co-founder, George Bagos.
“Unlocking New Flavour with Seed Library and Hennessy” is a seminar led by the team behind East London’s acclaimed cocktail bar Seed Library and the Hennessy Global Ambassador. It explores their creative, ingredient-focused approach to cocktail making and how Hennessy approached cognac production to maximise flavours. The seminar highlights their pursuit of new and unexpected flavours through two core ideas: hacking processes and transforming ingredients. Driven by curiosity rather than convention, the team experiments with unusual fermentation and ingredient-processing methods to reveal what flavour can become when you look at ingredients differently. They also share how you can apply this approach to flavour in your own bar or creative projects through inspiring cocktail examples.
In an age of increasing commercialism, tightened profit margins as well as the focus on improving your industry and social media profile, more bars and bartenders are working more closely with brands and ‘selling-out’. In the best bars surely the line between art and business is getting blurred and in some cases can be a one way ticket to losing integrity, if done poorly. This session is all about giving you information on how to navigate this sticky relationship, whilst maximising your personal and business integrity.
Join Campari Academy Creative Director Monica Berg in this fun session exploring the fundamentals of flavour construction, using the versatility of oranges. From understanding how your palate works, how to layer flavours and which techniques to use when - this personal session will help you develop your skills and flavour identity as a bartender.
The agave world is booming… True story or an artificial trend? Few talk about what is really holding us back. Discover the untold side of Tequila & Mezcal, challenge the myths, and see how knowledge, respect, and passion can grow the category.
A fantastical journey where science meets balance, and storytelling meets flavour. Discover the physics behind gin's botanicals, the chemistry of connection, and the paradox that turns every Gin & Tonic into applied science - and pure magic.
Join us for the Academia PATRÓN Advanced Tequila Training — a deep dive into the production methods that shape tequila. Through guided blind tastings, you'll learn how additives impact aroma, flavor, and mouthfeel. Discover how to evaluate tequila like a pro and why PATRÓN stays committed to being only three ingredients - agave, water, and yeast - and no additives. This session is designed for bartenders ready to level up their liquid knowledge.
Kostis Kalpaxidis, 6th Metaxa Master explains what makes METAXA a one-of-a-kind spirit and the role of the Muscat wine of Samos in crafting it. He describes how METAXA supports the winegrowers of the island to adopt more sustainable farming methods and how ancient knowledge together with cutting-edge AI tools help the winegrowers in this transition. The Masterclass concludes with a tasting of Private Reserve METAXA Orama, a spirit embodying the vision of METAXA for a sustainable future.
Explore how imagination fuels innovation behind the bar. An interactive talk on how to push boundaries in cocktail and menu creation; from concept to final pour, with a few twists and challenges in between. Brought to you by Salva, owner of Renard Cocktail Club in Malaga and Tiago, European Brand Ambassador for Cazcabel Tequila.
A journey to the Orkney Islands and the unique characteristics they bring to Highland Park whisky, with unexpected pairings and cocktail combinations.
As local tipples have turned global, indigenous spirits are the next hidden gems in the beverage world. These heritage liquors are a hallmark of craftsmanship for any country, and offer a glimpse into the evolution of that society. Celebrated for centuries before their mechanised and mass-produced counterparts took over, each of these nuanced distillates, are waiting to be rediscovered. From the palaces of royalty to the rustic charm of tribal communities – a sip of these liquids can transport you to the tastes of their roots. Each of these native spirits narrates the story of the community that produces them, embodying the terroir of their origin in utmost authenticity. Crafted with locally sourced ingredients and legacy methods of distillation that have been passed down through generations, these spirits are deeply entrenched in their cultural contexts. From India, enjoy the opportunity to taste Mahua (a flower-based liquor) or Feni (made from cashew or coconut)—these and other heritage liqueurs and craft spirits, speak volumes about the culture of consumption that has developed over centuries in their respective micro-communities. This session will take you on a journey across different regions of India, and the incredibly unique provenance and storytelling that are signature to India’s heritage spirits. It surely is only a matter of time before some of these spirits break out onto the global stage, with the growing number of brands venturing into bottling and distributing these indigenous spirits. You will have the opportunity to learn the rich stories behind them, encapsulating the essence of Indian indigenous liquors.
Alexandre Gabriel owner and Master Blender of Maison Ferrand, will present three exclusivities, fruits of the research of Alexandre Gabriel and the team on lost and ancient techniques of the 130-year old distillery. Tasting two expressions of Stades: "Two taps", distilled in the unique Vulcan Chamber still, and "fusion", a rare blend of sugar cane juice and molasses, we will close the masterclass with an introduction to super high esters from Barbados, and an exclusive bottling for the 1àth anniversary of Athens bar Show.
A journey through Michter's proud heritage and whiskey expressions
How to create exceptional drinks and food with home equipment — or, in other words, how to travel the world with a shaker — or simply, some suggestions for what we call the good life. The book explores these ideas, showing what it contains and how we can reignite conversations about what is both delicious and ethical.
Join Camille Vidal, international mindful drinking expert and founder of La Maison Wellness, together with Matteo Mosetti, European Brand Ambassador for Giffard, for an inspiring presentation at the Athens Bar Show. This talk will explore how bars and restaurants can build a strong alcohol-free offering and boost their sales by developing a thoughtful and well-rounded menu. From the importance of quality and variety to language, hospitality, staff training, and communication, Camille and Matteo will share 10 practical strategies to make your non-alcoholic menu a success. Expect fresh ideas, useful insights, and a new perspective on how to deliver complete, high-level experiences your guests will remember.
"8 to Taste" is a sensory journey through some of the world’s most iconic gins, from the tradition of Scotland and the innovation of Japan to the Mediterranean soul of Spain and the distinctive Greek character. Our event will be held across two exciting days! We’d love for you to join us for the full experience on both days. Please note that participation will be arranged according to a priority order. Day 1: We taste them neat, to get to know the “core” of each spirit, discover their structure, aromatic layers, and unique identity. Day 2: We revisit them with tonic, to observe how they evolve, change character, and create new balances in the glass.
Exploring a classic Don Julio Paloma & a Don Julio Paloma twist with two different garnishes, this masterclass will examine the evolution of food pairing in bars and restaurants, and how culinary skills and technology can elevate our garnishes. Four key questions to explore: How can we elevate a classic Don Julio Paloma with a well-designed garnish? How can we pair a Don Julio Paloma twist with a distinctive garnish? How can a bar suggest pairings with existing dishes? How does a Michelin-starred restaurant approach food pairing? How can we take garnish design to the next level?
Join Romain Llobet, co-founder of IESSI, the Italian alcohol-free aperitif, for a deep dive into the timeless Italian moment that is l’Aperitivo. He will take you from its origins in Torino and the Duchy of Savoy’s penchant for vermouth all the way to today’s modern aperitivo culture and the new consumption behaviors reshaping this tradition. How are alcohol-free aperitifs winning over skeptics? And can authenticity and tradition be preserved in a 0% world?
Late Bloomers opened in Zurich’s former red-light district in late 2022 and, within 2,5 years, earned a place among the Top 500 Bars worldwide. This seminar takes you inside that journey how a small team turned a challenging location into an opportunity, built a strong identity, and positioned Late Bloomers as both a neighborhood bar and an international name. From defining values and curating guest experiences to brand building and overcoming misconceptions, the story shows that steady, consistent progress can lead to lasting recognition. A practical case study for anyone shaping a bar with long-term vision.
Delving beyond the topline drinks trends, CGA by NIQ bring together bartender and consumer insights to provide action-oriented strategies to stay on-trend and keep customers happy in an ever-changing hospitality sector. More than just a trends presentation, this session will provide the tactics to take advantage of the opportunities created by changing dynamics within the likes of earlier On Trade occasions, the increasing desire for authentic hospitality experiences and the trending drinks serves. Data sources: CGA by NIQ Barsights Report 2025 (1,500 premium bartender interviews across 10 countries), CGA by NIQ REACH study (33,000 consumer interviews across 43 countries) Charlie Mitchell, Global Head of Consumer Research & Insights, CGA by NIQ
In today’s hospitality landscape, visibility is as crucial as service. Yet many independent bars face the same challenge: how to grow their reach without massive marketing budgets. This seminar explores practical ways to expand your bar’s profile locally, nationally, and internationally by leveraging digital storytelling, media narratives, and cost-effective PR. Moderators: Kristine Bocchino & Kaitlin Wilkes
Angostura shares three key secrets to building a successful career in the bar industry. Join Global Brand Ambassador Daniyel Jones in a session designed to inspire and help guide you on achieving Excellence for 2025.
Join Hannah Sharman-Cox and Siobhán Payne - two of the co-founders of The Pinnacle Guide, as they discuss what receiving a PIN can do for your bar - and your city. They’ll explain the steps required if you’re striving towards 1, 2 or 3 PINs - and all questions are openly welcomed in regards to the application process for this growing global recognition system.
Explore the incredible story of Café Pacifico, one of the world’s most influential tequila bars, and how the vision of its founder, Tomas Estes, continues to inspire long after his passing. After more than 20 years working alongside Tomas at Café Pacifico London, Carlos Fernando Londoño became the owner, ensuring the integrity, spirit, and soul of the bar remained intact. In 2024, Café Pacifico received the Timeless International Award at Tales of the Cocktail— recognizing establishments that have made a lasting contribution to cocktail culture and global spirits history, particularly in introducing tequila and Mexican cuisine to the UK.
Join Global Brand Ambassador Robert Caldwell of The Teeling Whiskey Company, the world's most awarded Irish whiskey brand, as he dives into the rich history of Irish spirits. Discover how innovative craft producers are redefining the category by exploring diverse flavors and breaking stereotypes with five Distinct Irish whiskey styles. Gain insights into the exciting growth of this dynamic spirit, the creative challenges of establishing unique identities without a signature style, and the future of Irish whiskey craftsmanship. An inspiring journey into tradition, innovation, and flavor.
Take a dive in to the world’s most comprehensive and awarded range of non-alcoholic spirits, learn about how Lyre’s Spirit Co are changing the way the world drinks, why consumers globally are changing their habits to pursue a more mindful option and how you can simply make 90% of the world’s top cocktails in a completely no or low alcoholic format.
Talking about the front and back office of a sustainable bar. How to maintain quality, experience and service at the top level while you manage the logistics, the supplies and the costs the proper way. How Greek and Brazilian cultures are linked into this.
An insightful session exploring the story, heritage, and philosophy of Mikolasch Vodka. This session highlights how this spirit can be introduced in luxury resorts through authentic storytelling and artisanal guest experiences. Drawing parallels with the team’s own approach at One&Only Aesthesis — where locally grown ingredients are used in their creations — this session invites you to rediscover vodka as a true expression of terroir, craftsmanship, and purity that connects land, spirit, and people.
Cointreau defines the Margarita — but salt perfects it. Explore how handcrafted salts can add depth, texture, and personality to the world’s favorite cocktail. Learn how to craft them at your bar, and why there truly is no Margarita without Cointreau.
We will go through how as a foreigner we faced the good and the bad of opening in a country that we don’t know the culture and the language.
A deep dive into the rituals, flavors, and hospitality that define Italian bartending — celebrating the cocktails that turned everyday bars into the heart of La Dolce Vita.
A story covering the processes that shape and communicate a bartender’s brand: from strategy to identity and marketing, the long-term vision and work that go backstage and onstage as told by long-standing collaborators Laura Grassulini and Giorgio Bargiani.
The Red Hands Experts, Dimitris Roussos and Konstantinos Vasilakopoulos, give us a glimpse into their way of thinking when it comes to drinks and their pairings. They show us how to discover flavor in unusual ingredients and the techniques we can use to bring that flavor into our glass. But taste and experience don’t stop at the drink itself. Through a series of techniques, they demonstrate how we can create imaginative garnishes and sides that complement and complete our cocktails.
Almave is the first premium non-alcoholic Blue Agave spirit from Jalisco, Mexico. Almave blends traditional tequila methods with innovation. Almave delivers the essence of Blue Agave, without alcohol. Join us for an introduction to ALMAVE, the innovative non-alcoholic agave spirit co-founded by renowned Formula 1 champion Lewis Hamilton and Iván Saldaña co-founder and master distiller at Casa Lumbre and creator of Nixta Mexican Corn liquor and Abasolo Mexican Corn Whisky. This introduction will be hosted by Jon Anders, Casa Lumbre European ambassador and U.K. based Agave educator.
Two of our Red Hands Experts, Giorgos Noulis and Vangelis Penikis, coming from two outstanding bars in Thessaloniki, the Gorilla and Purovoku respectively, show us how they manage to keep staff morale and team spirit at a high level!
In this intriguing Seminar, Max La Rocca will discuss: • why spicy cocktails are redefining the global palate • which hormones they trigger to encourage social drinking and increase satisfaction • How the "Endorphin Effect" in Craft Cocktails maximizes profit and differentiation • how to create a spicy cocktail program • powerful food pairing opportunities to boost profits in modern bars Explore the global trend of spicy drinks, how they set your bar apart, why heat translates into higher perceived value and why guests keep coming back for more! Be warned...this Seminar it’s gonna be HOT!
Join us for the Academia PATRÓN Advanced Tequila Training — a deep dive into the production methods that shape tequila. Through guided blind tastings, you'll learn how additives impact aroma, flavor, and mouthfeel. Discover how to evaluate tequila like a pro and why PATRÓN stays committed to being only three ingredients - agave, water, and yeast - and no additives. This session is designed for bartenders ready to level up their liquid knowledge.
A unique masterclass, led by Riccardo Rossi, owner and manager, that traces the evolution of Freni: from its origins inspired by the traditional aperitivo ritual of northern Italy, to its success in Rome and internationally.
Behind every “brand pays for my s*” story are people trying their best to collaborate, communicate, and create something special. Let's dive into some real-life stories from both sides of the bar — the ideas that clicked, the ones that crashed, and why empathy (and a drink or two) keeps it all together.
Celebrating four decades of Nikka From the Barrel, this session explores the creation of one of Japan’s most iconic whiskies inspired by Masataka Taketsuru’s pursuit of harmony between malt and grain. Join Raphaël Cristini to uncover the story behind its bold yet balanced character and experience an exclusive tasting, including a rare cask samples never before released to the public.
Unlock the secrets of Tequila & Mezcal. Sip, smell, explore & master every drop.
Behind every perfect serve underlies technique, preparation, and consistency. Pre-Batching is not just a "hack", it is a new form of creativity that has drastically changed the way of work in the best bars around the world. Learn how controlling CO₂, the balance between cordials and the precise - with quality - preparations can transform your working flow and flavor profiling at your bar! Cocktails on Tap & CO₂ with Angelos Triantafyllopoulos - Co-Owner Blame The Sun Brewing How the World's Best Bars Use Cordials to Redefine Speed & Flavor, with Giannis Vavadakis and Michail Angelos Zeimpekis - Heads of R&D dept. The Line Athens Host – Marios Ragkousis, Mikks Brand Ambassador Greece
The masterclass “The Secret Ingredient for Social Media Success” is a behind-the-scenes journey through the creation and growth of the Cocktail Time with Kevin Kos YouTube channel. It blends personal storytelling with practical lessons about turning passion into content, highlighting how consistency, creativity, and authenticity drive social media growth. Kevin Kos takes participants through the evolution of his channel, from filming cocktail videos in his apartment to building a full studio, and reveals key insights on what truly matters in content creation. The session explores how to balance entertainment, education, and engagement, and reveals the true “secret ingredient” for social media success.
We want, through the presentation of Project Gorilla, to explain how Fine Drinking can coexist with Fun in the modern bar.
A journey into innovative farming methods used to bring bars and bartenders ingredients and spirits that promote new sustainable ways of creating exceptional drinks. A true Field to Bottle to Bar journey.
Expanding on the seminar delivered on ABS main stage earlier that day – BBB: Bartender Brand Building – Laura Grassulini and Giorgio Bargiani come together again for a hands-on seminar for those seeking practical advice and tips.
Every bartender has that one go-to — the lifesaver that never fails. In this live open talk, global industry leaders reveal how MONIN helps them stay consistent, creative, and inspired behind the bar. From guest shifts abroad to signature serves at home, discover how one trusted brand continues to empower professionals to craft unforgettable experiences — every time, everywhere. Join us for a raw conversation, sharing honest stories, shared experiences, and real insights.
Greek aperitifs have a long and fascinating history that dates back centuries, to the “cafenia" where ouzo and tsipouro embraced the spirit of hospitality. In Italy, the aperitivo evolved into a way of life, a daily ritual that brings people together from the early afternoon. Negroni and Spritz now often take over complete bar menus, carrying this tradition across Greece as well. Nowadays, the culture of aperitif unites Greece and Italy through a shared philosophy: the joy of gathering. Classic recipes are evolving, and a new generation of Greek vermouths and liqueurs is taking the lead, creating new flavors.
How daydrinking and alcohol-free culture are opening new dimensions for modern bar life. André Stork, Co-Founder of UNDONE, shows that good drinks don’t need alcohol – anytime, anywhere.
In tequila production, we often focus on ovens, mills, and yeast—but timing is just as crucial in shaping flavor. Every stage matters: the age of agave in the field, the delay between harvest and cooking, cook times, fermentation length (with or without fiber), resting periods in steel, glass, or oak, and even bottle-shock recovery. This seminar will explore how producers are rethinking time as an ingredient, and how sustainability practices are evolving alongside it. We’ll also examine how leading distillers and researchers are reusing and recycling byproducts, and what bars can do to champion circular practices in their own operations.
What does it take to go from bartending at your local to mixing on the global stage? In this seminar, you will learn how bartenders can build their personal brand, forge meaningful partnerships, and position themselves — and their bars — for international recognition. Gregory will draw from his firsthand experience working at The Dead Rabbit during its rise to World’s Best Bar (twice), as well his journey promoting and elevating his bar Bisou Bisou to its award-winning status. He will share how to network with purpose, work with sponsors, navigate bartending competitions and pop up events, and, most importantly, bring knowledge and inspiration back home, where it can be put to use improving your bar. Whether you're chasing awards, global guest shifts, or simply a broader perspective, this talk will help you think bigger and act strategically.
The launching of issue no 7 of award winning Fine Magazine by Baba Au Rum. The Athens issue.
In the bar world, fifteen years is an eternity. Marking this milestone as owner of Nightjar, Edmund Weil shares stories, practical advice and lessons learned over the bar's long lifetime. Expect some entertaining stories alongside insights into how Nightjar has adapted to change and overcome challenges in this turbulent timeline, whilst developing and nurturing talent, cultivating and developing a community, and building a sustainable business with long-term financial stability.
VISION brings inclusion to hospitality. In this seminar, you’ll discover how bars can become more accessible, gain a deeper understanding of the needs of people with visual impairments, and see how audio-visual menus featuring the voices of radio producers bring the experience closer to everyone — creating a more equitable form of hospitality. You’ll also learn about the pilot phase of VISION, currently running in 12 bars across Greece, and how you can become part of this growing ecosystem. Panel participants: • Deni Kalivoka — Panel Moderator & Vision Creator • The Cocktail Lovers — Cocktail & Spirits Journalists • Konstantinos Theodorakopoulos — Co-owner, The Bar in Front of the Bar • Dimitris Kiakos — Co-owner, To Lokali • Panos Lakatzis — Radio Producer • Agapi Petropoulou — Bar Manager, A for Athens • Thanos Prunarous — Owner, Baba au Rum
The seminar focuses on local identity, circular economy practices, and the zero-waste philosophy within contemporary hospitality. Professionals working in the field of salt production and refinement, one of Greece’s natural treasures, will present the process of harvesting and purification, as well as the role salt plays in shaping the cultural and ecological identity of a region. In the second part, educators who train the new generation of bartenders will highlight how the zero-waste philosophy has become an integral part of modern bar education. Today’s young bartenders go beyond simply reducing waste — they approach ingredients with respect, seeking ways to give new life to by-products, redefine what “leftovers” mean, and embed sustainability into the creative process itself. The seminar will conclude with examples of circular thinking in practice, showing how inspiration can emerge from what remains, and how the end of one ingredient can mark the beginning of a new creation.
This seminar explores how the Greek Diaspora continues to shape and redefine Greek culture across the world. Through the stories of three modern cultural ambassadors—Alexandros Kechagiadakis and Nikolaos Triantafyllou, born in Greece and shaped by their international experiences, and Demetri Tsolakis, born in the U.S. and deeply rooted in Greek heritage. The discussion examines how Greek identity adapts, thrives, and inspires beyond national borders. Together, they trace Greece’s transformation from economic challenge to a global hub of creativity, gastronomy, and innovation. Through personal stories, they reveal how Greek entrepreneurs, hospitality, and cultural pride continue to redefine what it means to be Greek—both within and beyond its borders.
"8 to Taste" is a sensory journey through some of the world’s most iconic gins, from the tradition of Scotland and the innovation of Japan to the Mediterranean soul of Spain and the distinctive Greek character. Our event will be held across two exciting days! We’d love for you to join us for the full experience on both days. Please note that participation will be arranged according to a priority order. Day 1: We taste them neat, to get to know the “core” of each spirit, discover their structure, aromatic layers, and unique identity. Day 2: We revisit them with tonic, to observe how they evolve, change character, and create new balances in the glass.
Exploring the needs of the modern bartender and the ways in which drinks brands can support hospitality professionals, an expert panel will discuss how mutually beneficial collaborations can elevate guest experiences. Delving into the findings from a survey of 1,500 bartenders across the globe, the panel will provide perspectives from both sides of the bar, with influential bartenders and those curating world-leading advocacy programs giving their views on best-in-class partnerships across the hospitality sector and the ‘quadruple win’ that these can unlock.
In an increasingly digital world real-world connection seems increasingly hard to create and cultivate. Yet Hospitality – our wonderful profession – is rooted in being good at making connections, creating rapport and making people feel seen and heard. While Storytelling is much touted these days the art is conversation is also a skill to be learned and practiced and in this session notoriously verbose Angus will give hints and tips for successful chat, blarney and dialogue.
Join us for a rare and inspiring conversation with the legendary Julio Bermejo and his sister Elmy Bermejo, as they share the extraordinary story of Tommy’s Mexican Restaurant in San Francisco — a humble, family-run bar and restaurant that achieved legendary status and multiple mentions in the World’s 50 Best Bars listings. Founded 60 years ago by their parents, Tommy and Elmy (Sr.), Tommy’s has become known worldwide as “The Greatest Tequila Bar on the Planet” and the birthplace of the modern classic, the Tommy’s Margarita. Discover the highs, lows, and lessons from their remarkable family journey that transformed a small neighborhood venue into a global icon. Don’t miss this inspiring seminar celebrating a true bar legend.
The greatest bars have always been more than places to serve drinks. They are the culturally rich and diverse third places that keep new friends and old connected. Join Claire Warner and Lauren Mote as they share new research, cultural insight, and operational stories to show how bars can remain culturally vital and commercially strong. This session delivers three practical playbooks for operators: Community First, Operational Resilience, and Social Design in Practice. Attendees will leave with actionable strategies to strengthen belonging, adapt to shifting habits, and build sustainable businesses for the next era of hospitality.
From grassroots peer networks to brand-led competitions, structured mentorship programs, and award-winning bar teams, mentorship is transforming hospitality. Join four industry changemakers;Claire Warner (Diageo), Lauren Mote (Patron/Mob of Mentors), Richie Barrow (Hero Bar/Tribe Hotel/Kenya Bartender Week), and Lucia Creed (Raise the Bar/VIRA Leadership) — as they share how mentorship cultivates leadership, develops future mentors, drives creativity, and builds more inclusive communities. Discover practical models you can adapt to your own work, and leave inspired to mentor — and be mentored — in ways that will shape the future of our industry.