With 15+ years experience in the Hospitality industry, Max has worked and managed a number of bars, restaurants, and nightclubs prior to exploring a career as a brand ambassador and a commercial manager within the FMCG world. Max has worked with some amazing brands and categories including Tequila, American Whiskey and Rum before deciding to move over to the world of alcohol free. With a passion and love for the hospitality industry, Max hopes to share with you how having an adult, sophisticated option can assist venues in offering a guilt free alternative whilst allowing customers to stay social without compromising flavour and enabling them to have their drink their way.