Raised in Cape Town and now based a bit all over, Raphaël Cristini is the Brand Ambassador for Nikka Whisky, where he brings the brand to life through education, immersive experiences, high-impact activations, and communication strategies. Before joining Nikka, Raphaël worked with Bruichladdich, Mount Gay Rum, The Botanist Gin, and Cocktail Professor, developing a sharp eye for crafting memorable narratives that bridge education, hospitality, and culture. Today, he represents Nikka across the EMEA region conceptualising events and communication plans that celebrate craftsmanship, connection, and creativity with authenticity, precision, and heart.