Tommy Cole, European Brand Ambassador for Ron Santiago de Cuba, has over 15 years of experience in the hospitality on-trade, and a penchant for all things rum and cocktails. As an accredited WSET educator, Tommy enjoys sharing his knowledge about the craft behind each label, sparking interest among consumers, cocktail lovers, and rum enthusiasts. He is skilled in delivering engaging brand training sessions, masterclasses, and bartender development programs across on-trade and specialist retail. Tommy is dedicated to building bartender culture and promoting rum in the modern cocktail space and connecting people to Cuba's rich legacy—one serve at a time.