Vikram Achanta, Founder and CEO of Tulleeho, India’s foremost Beverage Education and consulting firm, and the Co-Founder of 30BestBarsIndia and India Bartender Show, is a figure synonymous with India’s bar and beverage industry. With more than twenty-five years of vast experience across beverage entities, Vikram has shaped the country’s alco-bev landscape with education and experiences at the forefront. His initiatives have contributed to developing India’s best talent in alco-bev, having mentored some of the foremost bar and beverage professionals, from bar owners to brand stewards at multi-national corporations. Vikram has spearheaded several initiatives to enhance consumer awareness and nurture talent within the industry, and has consulted as the primary strategist to bring to life several Indian craft spirit brands, showcasing his commitment to elevating the standard of Indian craftsmanship for the global audience. Today, under Vikram’s leadership, Tulleeho’s impact extends across South Asia, South-East Asia, and the Middle East - aims to instill a culture of excellence in the world’s beverage landscape. His passion extends to showcasing Indian native spirits on the global stage, aligning with his vision of fostering international recognition for indigenous beverages. He has also co-authored one of India’s most comprehensive guides on mixology, the Shaker Sutra: The Tulleeho Book of Cocktails.