At ICE UP, we believe in consistency, reliability and transparency in everything we do. All our work is guided by these values. ICE UP is the Greek company that opened up a new market in the ice sector in Greece, exclusively dedicated to the production, packaging and nationwide distribution of premium clear ice. Founded out of a love for the world of spirits in March 2018, ICE UP set out to change the way Greek consumers enjoy their drinks. For the modern bartender, committed to quality and impeccable service, the most universal tool is ice, so we created a product that makes the modern professional's work easier, elevates the drinking experience and is available across the country. ICE UP's original and innovative packaging plays a key role in the company's journey and its products, preserving quality during use, distribution and storage, taking into account the sensitive nature of the product and the specific demands of hospitality venues. Today the company has built an extended network of partners across Greece, Cyprus and Switzerland, while it continues to develop the market it created from scratch, with new products and applications of clear ice.

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