André Stork is the Hamburg-based Co-Founder and CEO of UNDONE. With more than 20 years of experience in international beverage marketing, distribution and brand development, he explores how drinks shape social life and how brands and bars can respond together to changing guest expectations. Since co-launching UNDONE at Bar Convent Brooklyn in 2019, he has worked to expand the role of alcohol-free drinks in bars and beyond. His perspective combines hands-on brand building with a wider interest in drinking culture and the business opportunities it creates. His forthcoming book, “Alcohol-Free. No Explanation Needed.”, is due in 2027 and explores the freedom to choose what we drink without having to justify it. His mission: Make Drinking a Choice.