Florian Beuren is Jägermeister’s Global Brand Ambassador, bringing decades of bar experience and a deep passion for the craft behind the brand. A former IBA UK Champion and Flair World Battle Champion, Florian joined Jägermeister as UK Brand Ambassador in 2014 before stepping into the global role in 2023. Today, he brings Jägermeister’s story, liquid and culture to bartenders around the world.