An industry authority in beverages, Jo Last has a decade of experience in the hospitality sector. She honed her skills in Leeds, winning the Global Gin Mare cocktail competition in 2018, and further refining them at Savoy Hotel’s Beaufort Bar. She worked under Fairmont, curating a worldwide cocktail program across 70 hotels. Amidst the pandemic, Jo initiated the digitally-integrated Booze Brain, an education platform connecting global hospitality professionals. Ranking Top 3 in World Class GB 2019 led her to a whisky career at Diageo, transforming the company’s advocacy program World Class while serving as Singleton & World Class Brand Ambassador. With a passion for innovation, Jo continually strives to shape the hospitality industry, one that she wants to see grow and be nurtured.