Kenji Jesse is a London-based hospitality consultant and founder of Nomu Consult, with more than 20 years of international drinks industry experience. A former Global Brand Ambassador for Smirnoff, he has worked across dozens of markets, developing training programmes, mentoring brand ambassadors and creating luxury hospitality experiences. His work combines brand strategy, advocacy and education with a practical understanding of the on-trade. In M.A.S.T.E.R.S., he shares global insights that help bar owners and managers build stronger businesses.