Paul Sfîrlea is a hospitality educator and experience design expert with over 13 years of international industry experience. Former owner of Joben Experience Bar in Cluj-Napoca, he represented Romania at World Class, IBA and Monin competitions. His work spans bartender and management education across Eastern Europe and the Middle East, alongside practical AI adoption for hospitality businesses. He brings firsthand experience of running a venue to M.A.S.T.E.R.S., connecting creativity, guest experience and commercial decisions.