Over 15 years in the hospitality industry, starting from flyering, event promotion and barbacking, working his way through the ranks to become venue manager before moving into a role as brand ambassador. With a background in cocktail competitions and running bars, and experience as a key account manager in the commercial team, Tom is now Head of Advocacy for Diageo GB — running the team of brand ambassadors and World Class, and working with the marketing and commercial business units on brand strategy.