Bartender, entrepreneur and founder of ICE UP. Bartending since 2002, Loreta Toska won the Greek final of Bacardi Legacy in 2017 and finished 4th in the world at the global final. In 2018 she founded ICE UP, changing the ice market in Greece. Focused on premium, crystal-clear ice, the company serves professionals through a wide network of partners in Greece, Cyprus and Switzerland. Combining bartending experience with the science of ice, she highlights its decisive role in the quality and experience of every drink.